For me, flour means great memories of my youth

Vimaflour World Flour Day 2022

For me, flour means great memories of my youth. Whenever my father, a coal mine worker, returned home from work he brought fresh bread, a highlight of my day. Since then, I wanted to pursue a career in the flour milling industry, which I’m doing now for more than 20 years. Mrs. Ung Thi Thoa […]

Flour to me means life

South Amman Mills World Flour Day 2022

It is very valuable to all of us, the amount of food products that are produced using flour feeds enormous number of people every day, helping us to fight starvation and malnutrition by relying on flour to supply us with vital nutrients in addition to a large proportion of the needed protein and daily energy. […]

Flour is one of the biggest origins of life

Heimatsmuehle World Flour Day 2022

Grain and flour have always had a big meaning to me. From the beginning of my childhood, everything was connected to that product of nature. And I never lost my reference for it and the opportunity it provides for the society. To me, flour is the door opener to a beautiful wide range of products. […]

To me, flour means a passion for seeking knowledge

Malayan Flour Mills Berhad World Flour Day 2022

I’ve always been fascinated by how flour is produced from a single grain of wheat! Flour can be milled from whole wheat grains, or from a portion of the grain or combinations of different portions, to give different flour properties for making different types of foods with different flavours, textures, nutritional contents and bites. It’s […]

To me, flour is above all an ingredient for social belonging

I’m sure many of us have cozy, warm memories of baking with our mother or grandmother, and in my case even with my great-grandmother. As a true Viennese, naturally this included baking bread, rolls and apple strudel. Preparing the dough took the entire morning and that, plus the aroma of baking that suffused the house […]

Mehl ist für mich vor allem die Zutat für gesellschaftliche Zusammengehörigkeit

Ich denke viele von uns haben diese schönen, warmen Erinnerungen an das gemeinsame Backen mit der Mutter, Großmutter und ich sogar mit meiner Ur-Großmutter. Als echter Wiener, gehört für mich natürlich das Backen von Brot, Brötchen und Apfelstrudel dazu. Die Zubereitung des Teiges hat den ganzen Vormittag gedauert und sowohl diese, als auch der durchs […]

What does flour mean to you?

Saalemühle Alsleben GmbH used World Flour Day as an opportunity to conduct interviews with its employees in order to answer this question. The video that we present to you here was created from the exciting answers. With more than 150 employees, the Saalemühle processes approx. 1,300 t/24 h of wheat or durum. Around 200,000 tons […]

Flour to me is passion

Milling has become my passion, way of life and language. After being in the industry for some years now, it has embodied into my subconscious mind, has become part of me and now in my blood and genes. I love the art and science behind it. I love the quality aspect both in raw material […]

Flour to me is magic and tradition

I’ve always been fascinated by flour! My father was a farmer, so as a child I was helping sowing the wheat, watching it grow through winter and spring, to finally harvest it in summer, was the flow of life. I especially loved harvesting time when you could finally see and feel the outcome of this […]